Alessandro Michele, Creative Director of Gucci defines fashion: «The way you dress is the way you feel, the way you live, what you read, your choices».
It’s through his maximalist, queer and surreal aesthetic that this fashion visionary not only brings a show to the headlines, but above all a message: «Fashion has the task of showing fields of possibility, suggesting clues and openness, cultivate promises of beauty, offer testimonies and prophecies, make every form of diversity sacred, nourish an indispensable capacity for self-determination».
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Is Fashion an Instrument of Resistance?

It’s starting from this question that one wonders whether the desire for emancipation and self-determination of fashion doesn’t itself risk imposing rules that commodify the sense of freedom.
The inspiration for the show, the Spring/Summer 2020 one, comes from the “Watch and Punish” essay by Foucault where the writer analyzes the control system through which power transforms everything into a physical and metaphorical prison. Hence, the collection has a liberating effect and tries to identify forms of resistance to this order through an aesthetic promise with a vintage flavor.
So what is the answer to the complex starting question? That fashion, yes, allows you to escape control, even that which arises from self-censorship.

/ Top “George” / Trousers “Piazza Italia” / Sneakers “Mistral” / Trench “Rinascimento”

Superficiality and Self-determination

The futility of fashion has always placed on the table the question of whether following it means in itself being a superficial person, as much as vain. In reality what it does is give each person a chance to express themselves in a precise and clear way. A awareness of oneself and one’s personality which, through creativity, expresses itself.
In detail, Alessandro Michele does a work of subtraction, letting the natural fluidity of the human being go further. So this collection is expressed through forays into the sports universe and pop references mixed with baroque elements. All in a varied color palette in which everyone can find ourselves.

/ Top “Bonprix” / Trousers “H&M” / Ankle Boots “Bata” / Bomber “Tally Wejil”